The tools are open. The work is the same.
You have the subscriptions. Someone writes a nicer email now. Nothing downstream moved — same hours, same costs, same bottleneck.
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Marketing since 2006
I put AI inside the work your team already does — so the week gets shorter, the costs get smaller, and the decisions get clearer.
Free · 30 minutes · No pitch. If I am not the right fit, I will tell you in the first ten minutes.
That is not a you problem. It is a process problem.
You have the subscriptions. Someone writes a nicer email now. Nothing downstream moved — same hours, same costs, same bottleneck.
Everyone is at capacity, doing the same repetitive work as last year. Adding a tool to a broken process makes the process faster at being broken.
The numbers live in six places. The decisions live in your head. You are running on memory because nothing shows you the full picture.
AI Ops for Teams
The Founder's Edge
Strategy 1-1
Growth Systems
We map where your time and money actually go. Not where you think they go. This takes one session and it is the part most people find uncomfortable.
Workflows redesigned around what AI is genuinely good at. Repetitive tasks delegated to agents. The work your people are paid to think about stays with them.
Your team operates it without me. Clarity Boards show the full picture, so decisions stop depending on who remembers what.
The deliverable
Most owners are not short on data. They are short on a place where the data sits together. A Clarity Board is an AI-built view of your market, your campaigns and your business, assembled from the sources you already have.
Very few can tell you what that tool should replace in your business — because they ran the business process first.
Marketing. Still the core of everything I do.
Web design. I build the thing, not just the strategy for it.
Web graphics, photo and video. The whole production chain.
Invited specialist in university courses, West University of Timișoara.
West University of Timișoara — Faculty of Economic Sciences, specialization in Management.
West University of Timișoara — Faculty of Computer Science, specialization in Applied Informatics.
Accredited Coach · Accredited Trainer · NLP Practitioner.
Twenty years in marketing taught me the campaign is never the problem.
The campaign is the last five percent. What decides the result is everything underneath it — the research, the offer, the funnel, the follow-up, and who owns each of them. That is where twenty years went, and it is the part AI actually changes.
Strategy and implementation from the same head.A business degree and a computer science degree, from the same university that now invites me back as a specialist. That is why strategy and implementation come from the same place instead of being handed between two people who blame each other.
The three accreditations matter for a less obvious reason: coaching, training and NLP are all training in how people actually change. AI adoption fails on people long before it fails on tools.
Since 2018 I have been invited as a specialist into courses at the West University of Timișoara, Faculty of Economic Sciences, teaching online marketing, Google Ads and SEO — and more recently, AI tools for marketing.
A university does not keep inviting you back for eight years because your slides look good.That matters more than a testimonial I could have written myself. It invites you back because what you teach holds up.
For companies
I teach them to do it with AI — inside the workflows they already run, not in a workshop they forget by Friday.
Built by an accredited trainer and coach. The training starts from your team's own tasks, so there is nothing to translate afterwards.
Not generic prompt demos. We take the work your department actually does and rebuild it to run with AI and AI agents.
Efficiency, productivity and quality — measured before and after. If it did not move, it did not work.
Workshops — Multi-session programs — Implementation sprints
No. I have a computer science degree so that you do not need one. Every session ends in plain language with a decision and a next action, not a tool list.
The audit gives you a clear picture of where your time and money go in the first session. Workflow changes usually show measurable time savings within the first month, because we start with the repetitive work that is easiest to delegate.
Yes. Most of my coaching clients run companies between 3 and 50 people. Small teams often see faster results, because there are fewer approval layers between a decision and the change.
Sixty to ninety minutes, focused on one of three domains: marketing strategy, online market research, or sales conversion management. You bring a real situation. We end with a decision, an owner and a next action — never a reading list.
Both. Coaching and strategy work runs remotely. Corporate training is delivered on-site or remotely depending on the team. I am based in Timișoara and work with clients across the EU.
Your team runs the workflows without me — that is the point. The rebuilt processes and the Clarity Boards stay with you. Add whether you offer follow-up sessions, and at what interval.
AIO is optimizing a website to be found and cited by AI search engines, not only by Google. People increasingly get answers from AI assistants instead of clicking through results. If your business is invisible there, you lose the visit before the search page even loads.
An agency gives you a team of specialists and an account manager between you and them. I give you one person who has done marketing since 2006, web design since 2007, and graphics and video since 2009, and who is accountable for the whole chain.
Thirty minutes. Free. You will leave with at least one thing worth changing, whether or not we work together.
Free · 30 minutes · No pitch.